| One of the reasons that Philip is
the top 1% in sales of all agents in Coldwell Banker, is
careful attention to his Marketing Plan. This Plan has been
perfected over the years and has become highly successful.
Here is basically what we do for our Sellers: TYPICAL MARKETING PLAN
- Produce professional photographs of property for color flyers, photo advertisements and editorial inserts.
- Careful walk through with seller to assess all of the important features to create verbiage for publications and the Internet.
- Prepare Color Flyers for mass distribution to Realtors throughout the Los Angeles and the San Fernando Valley via Real Estate Express.
- Advertise in Caravan Express with a photo ad promoting a Brokers Luncheon. This increases a most important viewing platform of Brokers.
- Placement of ads in the Hollywood Reporter and Variety
- Placement of details of subject property on the Internet, The MLS, Coldwell Bankers Web page, Listinglink.com, californiamoves.com and other Web Pages as they become available.
- Ads with photos to be placed in "Unique
Homes Magazine", Coldwell Bankers Buyers Guide and
Previews Publication (reserved for homes over $750,000)
- A For Sale sign will be placed on the property, and information will be put in the Multiple Listing Service.
- Strong placement in the Los Angeles times Westside Saturday edition and Saturday and Sunday placement in the Valley edition.
- Advertise and hold Sunday Open House
at seller's convenience.
- Consult with sellers for ideas on additional promotions and advertising.
Please note
the fact that this plan may be modified, depending on the
property.
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